Our client came to us with an idea to develop and design a web platform for sharing visual content and news about past and upcoming fashion and culture events. The website was to be launched for women (70%) and men (30%) within the 18 to 45 age range. Most of them were art college students and professionals connected with fashion, architecture, and design.
The Agente team performed full-cycle fashion website development from scratch. We were responsible for the entire project conceptualization, as well as creating a fashion business logo and branding. We created a simple-to-use platform, with a thoughtful UI and quick data exchange while uploading content to help spread the word about fashion and culture events.
What is Backstage?
This is a culture and entertainment online project covering global events in the fashion industry, architecture, and art. Backstage is the place to discover the nitty-gritty of design and fashion from professionals and stay up to date on exhibitions, festivals, and fashion shows.
Right from the prototyping stage of designing a fashion website we kept a minimalist approach in functionality and interactions, supporting the idea of a lean and easy-to-manage platform with no clutter.
Backstage fashion website design makes generous usage of empty space to represent exclusivity. You can see a comprehensive brand identity and photography-first approach, where high-quality images come to the fore.
Building a custom fashion event website meant incorporating a range of features, including a set of categories (fashion/culture/art), content sorting according to the publication date, popularity, hashtag, type, clickable locations and dates that lead to corresponding events; comprehensive search, and author pages as well as content creating and editing.
We developed and designed a fully functional media platform with an exquisite UI and a feature set for covering fashion, art, and culture events around the world. You can find out more about the experience of working with us from the client's review.
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